Aromamarketing
Siła oddziaływania zmysłów
Multisensory experiences
Scent marketing engages customers on a deeper level by appealing to their emotions and subconscious. This strengthens brand associations and increases the likelihood of purchase decisions.
Creative personal branding
A signature scent can become a memorable and distinctive element of your personal brand, helping you stand out in professional settings such as business meetings, public speaking, or networking events.
Enhanced emotional well-being
Thoughtful use of fragrance can elevate mood, reduce stress, and create a sense of comfort in home and private spaces — supporting relaxation and emotional balance.
Experience the magic that transforms your space.
Step in and discover our fragrance collection!
Take advantage of our unique scent marketing offer
and turn everyday moments into unforgettable experiences.
and turn everyday moments into unforgettable experiences.
The Birth of a sensory communication strategy: What is scent marketing?
Scent marketing, also known as olfactory or fragrance marketing, is a technique that uses scents to influence consumer emotions and behavior. By working on a subconscious level, fragrance reaches deep into the brain, forming emotional connections, memories, and associations. These, in turn, relax, comfort, or encourage action.
The power of scent has been recognized since ancient times, but the true science behind how we recognize and remember smells was revealed in 2004 by two Columbia University researchers — Professor Richard Axel and Dr. Linda Buck — who were awarded the Nobel Prize in Physiology or Medicine for their groundbreaking discovery.
Their research proved that scent directly affects brain function and the complex hormonal responses that drive human emotion and behavior.
The commercial use of scent has a long history — think of bakeries releasing the smell of fresh bread into the street. However, the intentional and strategic use of scent as a distinct branch of marketing began in the 1990s.
One of the pioneers in this field was the Westin Hotels chain, which in 1990 introduced its signature “White Tea” fragrance in all of its locations worldwide. This move not only created a consistent brand experience but also significantly boosted guest satisfaction and brand loyalty.
Since then, scent marketing has evolved into a sophisticated practice, using advanced scent diffusion technologies and scientific research to better understand how specific aromas influence consumer behavior.
How cold diffusion technology is revolutionizing scent marketing?
Cold diffusion is an advanced method of scent dispersion that uses air pressure to break essential oils into microscopic particles — without the use of heat or chemicals. Unlike traditional methods such as scented candles or plug-in air fresheners, cold diffusion preserves the molecular integrity of fragrance oils, maintaining their full aromatic and therapeutic properties.
Cold diffusion offers several key advantages over conventional scent marketing techniques:
Purity of Fragrance
No heat means the scent remains pure, stable, and true to its original composition.
Efficiency
Ultrafine particles stay suspended in the air longer, ensuring a long-lasting effect.
Safety
No open flames or harsh chemicals — safer for people and spaces.
Control
Precise adjustment of scent intensity and coverage for any environment.
Ecology
Lower consumption of oils and energy compared to traditional scenting methods.
This innovative technology has truly transformed scent marketing — offering unmatched control, performance, and safety in creating immersive fragrance experiences. Its impact is now seen far beyond home use, extending into industries such as retail, hospitality, healthcare, and wellness — reshaping how brands connect with people and influence their emotional engagement.
Fragrances
Diffusers
Sets
Benefits of using scent marketing
Emotional connections
Scents have a strong impact on emotions and memories. A well-chosen fragrance can evoke positive associations and feelings, increasing customer loyalty.
Multisensory integration
Scent marketing can be easily combined with other strategies like visual or audio branding for a cohesive brand experience.
Enhanced customer experience
Using fragrance in stores or at events creates a pleasant atmosphere that encourages customers to stay longer and increases their willingness to make a purchase.
Brand differentiation
A unique scent can become a recognizable element of your brand identity, helping you stand out from the competition and build stronger brand recall.
Scent psychology
Understanding the psychology of scent allows you to better match fragrances to specific target groups, significantly improving the effectiveness of your marketing efforts.
Marketing support
Scents can be integrated into marketing campaigns, including advertisements, helping to capture attention and boost brand recall.
Improved workplace atmosphere
Using scents in offices or workspaces can enhance employee well-being, leading to increased productivity and creativity.
Increased sales
Scents can influence purchasing decisions. The right fragrance can encourage customers to buy more, directly impacting your revenue.